The Lucrative Economics Of Alcohol-Free Booze

And 3 businesses that are gonna print money in 2023

In 1994, a young Jeff Bezos was just minding his own business, when he stumbled across a statistic that made him quit his job and start building Amazon.

“I came across the fact that Web usage was growing at 2,300 percent per year.”

Some numbers just can’t be ignored. And here’s another statistic for ya:

Since 2018, the non-alcoholic drinks industry has been growing 3X faster than the UK economy.

It will continue to grow, according to the IWSR, at more than 8% a year until 2025 – While the alcoholic beverage market will average just 0.7%.

Now I know that these aren’t exactly internet numbers, and I’m no Jeff Bezos – but even Stevie Wonder can see the opportunity for entrepreneurs in the no-alcohol drinks industry right now.

“The rise of generation sensible”

This trend isn’t only about drinks. You’ve probably noticed that smoking’s not cool anymore, and everyone’s meditating. People are measurably more sensible and health-conscious than they used to be.

One thing you’ll notice if you search “buy mocktails online”, is that there are dozens of very similar brands and e-commerce stores all selling quite similar products.

Maybe 5 years ago, a beer or cocktail without alcohol that didn’t taste like p*ss was a novel enough concept to get customers. Now non-drinkers have a tonne of great options, and there’s got to be more to your brand than that.

For our money, the businesses that will win in 2023 are companies that are that little bit different.

Businesses like these…

3 Alcohol-free drinks businesses that are gonna print money in 2023

1. Lifted

“Lifted Beer was born after a great workout when you know you need the functionality of a protein shake but all you really want is an ice-cold beer”

This is great. It’s a genuinely unique product, with very clear branding. You can see exactly what sets this apart from the competition. 

By the way – If they made a protein beer with alcohol, I think they could become the go-to sesh drink of uni lads everywhere.

2. Mocktail Girlie

Mocktail TikTok influencer. 

Why is this interesting? Well because the influencer model is pretty tried and true, but there’s not a tonne of competition in the mocktail space, and it just seems like a wonderfully simple business.

She’s out here drinking mocktails, making content that people enjoy, and affiliate marketing her *ss off. Rather than trying to try and compete with all the other drinks brands, she gets paid by all the drinks brands to use their products.

Very smart.

3. Kin euphorics 

Basically a mocktail company. But there are 2 things that make this different from all the other brands out there:

1. They’ve got this really healthy/spiritually enlightened branding and their drinks have all kinds of eastern healing-type sh*t in them. 

2. Bella Hadid is a founder. (Supermodel with 57 million followers on Instagram).

Our first 2 examples are neat little businesses that we think will do well. Kin is huge. It’s already stocked in 1500 stores across the US.

Honestly, The price seems high. But I guess it’s as much a supplement as it is a cocktail, and there is obviously plenty of people willing to pay the money.